Training

The aim of this programme is to enable the learner to acquire the relevant knowledge, skill and competence to provide guiding and tour management services for tourists visiting and travelling in Ireland.
This nationally recognised part-time course is tailored for those with experience in the Tourism/Hospitality sector looking to up-skill and qualify as a National Tour Guide.
For further information go to:http://www.qqi.ie//sites/docs/AwardsLibraryPdf/6S20232_AwardSpecifications_English.pdf

Classes will take place in Thurles Training Centre on Tuesday and Thursday evening 6pm-9pm. Funding available for employed persons through Skills to Advance training initiative.

IMPORTANT: This QQI level 6 course is a national qualification delivered by our industry experts and awards the industry recognised National Tour Guiding Badge.

Contact: employerservices@tipperaryetb.ie

Venue: Webinar – an invitation will be emailed to you
Date:02/12/2020
Note: Wednesday
Time:10am – 12noon

This webinar will give participants a greater knowledge and understanding of how to identify keywords and add them to their website to improve search results placements and higher Google rankings. Learners will be guided by adding keywords specific to their own business into their WordPress website.

Learners will gain an understanding of the importance of reading their website analytics.

Part of the course will focus on Google Analytics and understanding the data.

Learners will be guided through the data and how to make decisions based on the data available.

Following the webinar, learners will understand the importance of reading their website analytics and be guided through the data and how to make decisions based on the data available.

Venue: Webinar – an invite will be emailed to you
Date:15/10/2020
Note: Thursday
Time:10am – 12noon

Many business owners have found themselves faced with the opportunity of a new revenue stream and a diversified business model. When an online business or store is aligned to your core business strategy it can create opportunities to scale and grow your business.

Defining your website aims and objectives
An introduction to measurement metrics, and evaluation tools
An overview of digital marketing techniques and aligning them to achieving core business goals
Online competitor analysis
Niche market development – local, national, international
Website investment versus return
Overview of online tools to help manage your online business
Questions and answers
Actions and notes

Venue: Webinar – an invitation will be emailed to you
Date:25/11/2020
Note: Wednesday
Time:10am-12noon

The aim of this course is to give participants an insight into the integrated relationship between marketing and sales. To identify the importance of marketing when generating sales leads, while the power of closing a sale is what ultimately puts cash in the account.

The course explores the following:
The relationship between marketing, sales and customer service marketing techniques for a business on a budget,
Setting marketing targets and measuring success
Qualifying leads
Making sales pitches and presentations
Closing sales using social media and the web
Maintaining and retaining customers
Draft your sales marketing action plan
The use of technology in marketing your business and tracking the success

Venue: Webinar – an invite will be emailed to you
Date:04/11/2020
Note: Wednesday
Time:10am-12noon

This one-day training course is designed to assist participants with creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.

***** Pre-requisites for completing this webinar *****

Participants should have experience boosting posts on Facebook so their ads manager is set up and active.

Participants should be comfortable using their laptop AND smartphone during this course to be able to participate in the practical elements.

Venue: Webinar – an email will be sent to you in advance
Date:03/11/2020
Note: Tuesday 3rd & 10th November
Time: 10am-12 noon

The Webinar will cover the following:
How to sell online
What is needed for an online shop?
What makes a great & successful online shop
Online payment methods
Online advertising
Promoting your online shop & finding customers
Integrating social media to your online shop
The power of blogging for an online shop
Free online tools & supports available
Trading Online Voucher scheme

This programme will be run over 2 x 2-hour sessions on Tuesday 3 and 10 November from 10am until 12noon.

Venue: Virtual meeting
Date:29/10/2020
Note: LEO will call you to arrange the time
Time:1 hour online consultation

The Brexit Mentor Programme is designed to support LEO clients to identify key areas of exposure because of Brexit and assist Owner / Managers in developing robust strategies to address issues and maximise potential opportunities.

Business Strategy
Undertake Situation Analysis
Develop new strategies to address implications to current business strategies, priorities and operational models
Implement Action Plans

Financial Planning
Examine the impact of currency fluctuations
Review supplier costings
Review existing customer pricing models
Assess the impact of additional administration costs such as customs, tariffs, tax etc to supply chains
Identify new capital requirements
Establish equity and credit needs

Sales & Marketing
Assess the impact on current sales and marketing plans
Undertake customer needs analysis to determine the effects on key customers
Undertake competitor analysis
Evaluation changes to the value proposition

Market Research
Establish a requirement to develop new markets
Examine opportunities for new product development

Intellectual Property & Compliance
Impact of new product standards and regulations
Are there potential consequences to the validity of trademarks (EU trademarks) designs and possibly copyrights?

Supply Chain Management
What are the potential impacts of regulatory changes, increased compliance checks, new documentation/licences application procedures and rules of origin principles?

Venue:Webinar – an invite will be emailed to you
Date; 04/11/2020
Note:Wednesday
Time: 10am-12noon
Category: Social Media

This one-day training course is designed to assist participants with creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.

Venue: Webinar – an invitation will be emailed to you
Date:19/10/2020
Note:9:30am to 4pm

In June it was confirmed that the UK would not be looking for an extension to the Transition Period. This decision was formally accepted by Brussels, which puts an end to any further extension discussions. Brexit will now kick in fully on 1 January 2021 which means that Traders need to be ready for 1 January.
No matter what type of industry a business is in, everyone will experience an impact from Brexit.

From a Customs and Trade perspective, some of the issues faced are:
Customs Duty
Import VAT
Border Delays
Additional Costs e.g. Clearance Agents, etc.
Additional Documentation e.g. Import and Export Documentation, etc.
New Procedures e.g. How and when to lodge import and export SADs, etc. New Licenses
Depending on the industry in which the company is involved in, their issues may also be slightly different. For example, the food industry will have customs duty and border delays high on their agenda, the construction industry may also be affected by border delays, while textiles would be primarily impacted by high duty rates, and IT may have to consider Export Controls.

The above is a very simplified explanation, as not alone does each industry experience each issue differently, but each company within those industries will be affected differently. For example, larger suppliers and customers will have more negotiating power on their supply chain compared to smaller suppliers and customers.

Ultimately, however, importers and exporters will need to know how to move their goods through Customs in Ireland and the UK. Our course will enable companies to understand both Revenue rules in Ireland and HMRC rules in the UK. We will also cover the post Brexit simplifications being introduced by both Authorities and how to apply for these. We will also explain the operational requirements necessary to move goods through Customs.

Specific modules will include:
Understand how to start the import/export journey
What is Customs?
Background/role of Revenue/ HMRC
Obtaining an Economic Operators Registration and Identification (EORI) number
Engaging a customs agent/understanding the customs system

Venue: Webinar – an invitation will be emailed to you
Date:15/10/2020
Note: Thursday
Time: 7pm-9pm

Find out how to improve your website through understanding web usability factors and how to spot issues that affect the user experience. The webinar looks at the most common mistakes made in both e-commerce and business to business websites and how to fix them easily.

Imagine your customer is holding their credit card in their hand ready to pay for a product on your website. But the online checkout process is too long and complicated so they leave and go elsewhere… Did you know this is affecting business sales by 35% each year? In this webinar, find out how to improve your website through understanding web usability factors and how to spot issues that affect the user experience. Find out the most common mistakes made in both e-commerce and business to business websites and how to fix them easily.

Venue: Webinar – an invite will be emailed to you
Date:07/10/2020

Note: Wednesday

Time:10am-12noon

This course is designed to help businesses to develop a social media content plan following a time of social distancing and post lockdown.
Understand the needs of your customers – what are their new pain points.
Why it is important to maintain your social media activity levels.
Review of existing content, what can be used and what needs to change/evolve.
What content to post now Ireland is re-opening
Tips and technique of how to get noticed amongst all the Covid-19 noise.
Why going live now is more important than ever – planning a live stream. Equipment requirements.
Tool kit: a range of tools that will help with planning and scheduling social media content.
Case studies of businesses that have evolved their content for the benefit of their business and their customers.

Venue: Webinar – an invitation will be emailed to you
Date:23/09/2020
Note: Wednesday
Time:10am – 12noon

This webinar will give participants a greater knowledge and understanding of how to identify keywords and add them to their website to improve search results placements and higher Google rankings.

Venue: Webinar – a link will be emailed to you
Date:16/11/2020
Note:2 x 3hr webinars, Monday 16 & Wednesday 18 November
Time:2pm-5pm

In this 2 x 3hr webinar, learn how to create your own professional video content to market your business through your social media platforms and online

* You must ensure that you have the following apps (free of charge) downloaded in advance of the Webinar:
For Apple Devices: iMovie
For Android Devices: Filmora Go
* Please note, there is a practical element to this course and will require your own Smartphone and/or iPad/tablet in addition to the device you will be using to take part in the online course.
* Participants will need a camera and mic facility to see and hear the tutor & ask questions, receive direction from their course facilitator as required and so the tutor can see them also throughout the webinar.
* Participants will need to join the session on a device other than their phones as there will be doing a lot of practical work on the phones during the session and two devices are more beneficial than one.

The Webinars will cover the following:-
Marketing health check – assessment of your brand, business & sector
The communications mix – general understanding of where digital & video slot into the mix
Identify, fortify and use your Unique Selling Points
Creating a strong, clear message in video marketing your business
What’s your video for? An Elevator Pitch – if so what is your elevator pitch?
How to create a video, step-by-step practical session from storyboarding, scripting, voiceovers and actors, backdrops, props, graphics and much more
How to market your video across multiple mediums effectively
Measuring your campaigns

Subsidised cost is €49 per participant, part-funded by County Tipperary Skillnet through Skillnet Ireland and the Dept of Education & Skills.

This 6 hour Project Management Techniques course provides participants with an overview of the essential skills, tools and techniques required to successfully manage and participate in projects.

DCM will deliver the training on behalf of County Tipperary Skillnet,

The course focuses on the fundamental principles of successful project management and incorporates a number of easy to apply, effective tools and techniques that will give your team a common language and baseline of understanding of how projects should be managed internally

This remote training session will be delivered using GoToTraining. Participants can use a laptop, desktop, tablet or smartphone. Once the device is connected to reliable WiFi and has audio you can join the training from anywhere.

LEARNING OUTCOMES

By the end of the course each participant will:
• Understand the definition of a project
• Identify the project team
• Plan for projects
• Better manage their time
• Manage conflict through assertive negotiation
• Understand Project control, Project close and evaluation

TOPICS COVERED
• An Introduction to Project Management
• Project Planning
• Project Implementation
• Closing and reviewing projects