Training

Digital Marketing Landscape & Channels Developing a Digital Marketing Strategy

• Search Engine Advertising • Display Advertisement
• Search Engine Optimisation (SEO) • Social Media Marketing (Twitter, LinkedIn, Instagram etc)
• Email Marketing • Online User Experience & Digital Measurement
• Business Blogging/ Rich Media Content Marketing (Snapchat, Pinterest, Youtube etc)
• Developing a Digital Marketing Plan & Certification Preparation

Managing with Emotional Intelligence – Achieve a Quantum Leap in your EQ

This one day workshop will be delivered by Michael Cox of MCX Training & Development. Michael has over 25 years of experience of working with managers and leaders throughout Ireland and overseas.
He is now recognised as one of the most inspirational trainers in Emotional Intelligence.
This widely acclaimed Emotional Intelligence workshop will unlock, harness, develop and maximise full potential of individuals and teams by working to people’s strengths and increase their motivation, performance and productivity.

The ETB provides a comprehensive range of courses that can provide the opportunity to learn necessary skills. There courses include:

• QQI Level 4
• Part-time Culinary Skills
• Hospitality and Catering
• Information Technology
• Customer Care
• Spreadsheets

This full day programme is designed to inform participants about the availability of business through government procurement. Participants will be shown how to acquire the necessary skills and knowledge on how to source tenders, identify tender opportunities and learn the skills such as preparing and writing successful tenders, understand public procurement policies, prepare the tender documents and manage the debrief.

The aim of this course is to give participants the skills, tools and knowledge to take their Facebook activity to the next level. At the end of the workshop, each participant will have developed their Facebook strategy for their business and have the knowledge and tools to be able to implement their strategy; understand relationship marketing and how they can use it effectively in their business; be able to run an effective Facebook campaign for a high Return on Investment.

This 1-day course will give participants the skills to manage their website in-house and keep it up to date so that your website will be found and kept secure. Participants will be equipped with the tools and knowledge to be comfortable managing and promoting their website. Please note that this is not a course on how to design and build a WordPress website.

The aim of this course is to provide participants with the skills to develop an online video and use it to market their business via social media and/or website. This is a practical workshop where participants will be instructed on how to create a video from storyboarding and scripting through to editing using graphics and voiceovers. Each participant will be given the opportunity to record an online video and instruction on how to upload it to their online marketing platforms.

This seminar will provide an overview of the technologies involved in creating an online web store, payment methods, shipping and also the legal aspects such as consumer’s rights and taxation issues. The course will provide an overview of website e-Commerce concerns- pricing, dealing with third parties, what platforms to use, getting found, converting sales, getting your content and layout right, targeting your customers, hidden costs when budgeting, security and backups.

This practical and interactive half day workshop will assist participants to create and develop an Instagram profile for their business. Participants will learn about content creation relevant to their business, how to create photo and video stories and gaining followers. Participants will gain an understanding of Instagram stories and Instagram Live that they can use in their business marketing strategies.