Training

All courses can be found at:

http://tipperary.etb.ie/further-education/courses/?search=1&view=0

Tourism Visitor Care

From 15/02/2021 until 07/05/2021

Duration 12 Weeks

Location Cahir

Accreditation QQI

The aim of the programme is to enable participants develop their skills, knowledge and competencies to work within the tourism, hospitality, cultural and heritage sectors to provide Tourism Visitor Care support.

Tourism Visitor Care

From 12/02/2021 until 14/05/2021

Duration 12 Weeks

Location Nenagh

Accreditation QQI

The aim of the programme is to enable participants develop their skills, knowledge and competencies to work within the tourism, hospitality, cultural and heritage sectors to provide Tourism Visitor Care support.

Irish National Heritage and Culture

From 05.01.2020 until 25.01.2020

Duration 8 Weeks

Location Thurles Accreditation: QQI

Capacity 12

The purpose of this award is to equip learners with the knowledge, skill and competence to facilitate an understanding and appreciation of Irish cultural, built and natural heritage, using a variety of research methodologies.

This programme started last night (January 5^th) and is the 2^nd of 3 modules as learners are working towards their National Tour Guiding Badge. We can still accept applicants this week and if Learners complete this module and National Tour Guiding starting in March, they can achieve their Regional Tour Badge.

Currently online due to COVID restrictions but will have to return to classroom to complete.

Culinary Skills; Developing New Menus

From 17/02/2021 until 24/03/2021

Duration 6 Weeks

Location Thurles Accreditation: City &Guilds

Capacity 10

2 days per week for 6 weeks (TBC)

Culinary Skills outcomes combined with new industry expertise methods of delivering new menus.

Aimed at Kitchen staff working in hospitality Sector

Customer Service

From 23/02/2021 until 15/04/2021

Duration 7 weeks

Location Tipperary/Nenagh Accreditation QQI

Capacity 12

The purpose of this award is to equip the learner with the knowledge, skill and competence to provide effective customer service within a work, social or voluntary environment, operating independently while under general supervision

Scheduled for Tipperary Town, it is possible that this course will now go ahead online due to new restrictions

Multimedia & SEO

From 01/03/2021 until 03/05/2021    

Duration 10 weeks

Location Online

Accreditation Adobe

Capacity: 16

The aim of this training programme is to prepare you with the necessary skills and be in a position where you can design & create adverts, for your business using professional editing software Adobe Photoshop. Plan and capture video content using Video edit software design and create your own videos for Facebook and YouTube marketing and edit images for use in both. Using Mailchimp for email marketing.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

1 day per week for 10/12 weeks

Accounting for Business 

From 09/03/2021 until 22/07/2021    

Duration 20 weeks 

Location Online

Awarding Body ACCA

Capacity 14

This programme provides candidates with greater access to the ACCA Qualification and aims to satisfy the needs of employers by enabling candidates to obtain a solid foundation in the basics of Accounting.

FAB/F1 – Accountant in Business

FMA/F2 – Management Accounting

FFA/F3 – Financial Accounting

Foundations in Professionalism

2 afternoons per week for 10 weeks

Irish Tour Guiding  

From 09/03/2021 until 29/04/2021    

Duration: 8 weeks

Location Thurles

Awarding Body QQI

Capacity  12

The purpose of this award is to equip learners with the relevant knowledge, skill and competence to carry out tour guiding activities within a range of different contexts

New applicants for this course unlikely to be accepted for this module only as we cannot guarantee progression

Supervisory Management         

From 24/03/2021 until 12/05/2021    

Duration 8 weeks

Location  Nenagh

Awarding Body QQI

Capacity 10

The purpose of this award is to equip the learner with the relevant knowledge, skill and competence to work in a range of industry sectors independently in a supervisory capacity.

Suitable for employees in a management role and looking to progress

From 11:30am-1:30pm

Programme Outline
This 2-hour course is designed to give a short but comprehensive overview of how it is possible to work remotely as a team using Office 365, specifically using Microsoft Teams, Planner and the To-Do app. It is especially relevant now, as many must work from home but must still be productive and must function effectively as part of a Team.

This is a basic level 2-hour introduction. Ebridge, the training provider will cover the essential functionality of MS Teams. An additional 45-minute recording will be sent following the webinar covering some additional/optional content.

Develop your online brand with Linkedin-12th February 2021

Online From 9:30am-12noon

Programme Outline

This online 2.5hr workshop will be delivered by Justine Negri of Sole Careers via business pro zoom. Subsidised at 30%, cost per participant is €39.

You will learn exactly what LinkedIn is; how to develop and control your online brand and how it can add value to you and your business.

You will:

• be given a very thorough demonstration on how to obtain an All-Star LinkedIn profile
• get a step by step guide to using the new and numerous functions and tools available on the site
• acquire instrumental tips to help maximise the efficiency of their LinkedIn profile
• gain invaluable knowledge from peers in their group and learn from like-minded professionals
• receive a LinkedIn ebook with a practical workbook included to cater to the online training programme which will incorporate further tips and suggestions to read up on post the workshop

Programme Outline

• Marketing health check – assessment of your brand, business & sector
• The communications mix – general understanding of where digital & video slot into the mix
• Identify, fortify and use your Unique Selling Points
• Creating a strong, clear message in video marketing your business
• What’s your video for? An Elevator Pitch – if so what is your elevator pitch?
• How to create a video, step-by-step practical session from storyboarding, scripting, voiceovers and actors, backdrops, props, graphics and much more
• How to market your video across multiple mediums effectively
• Measuring your campaigns

Prerequisites for completing the programme:

* You must ensure that you have the following apps (free of charge) downloaded in advance of the Webinar:

• For Apple Devices: iMovie
• For Android Devices : Filmora Go

* Please note, there is a practical element to this course and will require your own Smartphone and/or iPad/tablet in addition to the device you will be using to take part in the online course.

 * Participants will need a camera and mic facility to see and hear the tutor & ask questions, receive direction from their course facilitator as required and so the tutor can see them also throughout the webinar

* Participants will need to join the session on a device other than their phones as there will be doing a lot of practical work on the phones during the session and two devices are more beneficial than one.

From 9.30am until 12 Noon

Programme Outline

• Marketing health check – assessment of your brand, business & sector
• The communications mix – general understanding of where digital & video slot into the mix
• Identify, fortify and use your Unique Selling Points
• Creating a strong, clear message in video marketing your business
• What’s your video for? An Elevator Pitch – if so what is your elevator pitch?
• How to create a video, step-by-step practical session from storyboarding, scripting, voiceovers and actors, backdrops, props, graphics and much more
• How to market your video across multiple mediums effectively
• Measuring your campaigns

Prerequisites for completing the programme:

* You must ensure that you have the following apps (free of charge) downloaded in advance of the Webinar:

• For Apple Devices: iMovie
• For Android Devices : Filmora Go

* Please note, there is a practical element to this course and will require your own Smartphone and/or iPad/tablet in addition to the device you will be using to take part in the online course.

 * Participants will need a camera and mic facility to see and hear the tutor & ask questions, receive direction from their course facilitator as required and so the tutor can see them also throughout the webinar

* Participants will need to join the session on a device other than their phones as there will be doing a lot of practical work on the phones during the session and two devices are more beneficial than one.

From 10am until 12pm

Programme Outline

Audit on your website – ensure your website is in good working order. Eg – All links and pages work, Social Media Profiles are linked to the correct profiles, Add to cart function works, contact us forms work, your phone listed is correct.

From 10am to 12pm

Programme Outline

This course will give all participants hands on experience using Instagram and enable each participant to decide how Instagram fits into their marketing plan.

Please note the following Pre-requisites:

• Participants should be new to Instagram
• Participants should have downloaded the app to their phone prior to the course.
• Participants should have their laptop AND their smartphone during to this course to be able to participate in the practical elements.
• It is important that participants can navigate and move between Zoom and their web browser on the day.

 Outcomes of Programme

• Have set up an Instagram account in the Instagram app
• Be aware of how to use Instagram effectively in their business
• Know how to use all key features and tools
• Understand how Instagram differs to other social networking channels
• Know how to increase reach and engagement rates

From 10am until 12pm

Outcomes of Programme

• Learn the steps in creating a Business Facebook Page
• Understand how to increase Likes / Share / Reach on Facebook
• Understand the value of the business brand on Facebook
• Engaging with customers and building customer loyalty through Facebook
• Learn how to evaluate Facebook in relation to their own business and how it can be used to enhance customer engagement and generate more sales.
• See where Facebook has been used successfully to enhance the business of an SME in similar industries.
• Learn the free tools available to enhance their social media input and also reduce their social media input time.
• Gain new and fresh ideas on how to share content and build Facebook Followers, Likes and Social Interactions
• Learn good Customer Relationship Management techniques through Facebook

From 10am until 12pm

Outcome of Programme

At the end of the workshop(s) each participant will:

• Be able to audit their website SEO
• Have the skills, tools and knowledge to be able to optimise their site for search engine like Google
• Understand how usability impacts their website SEO
• Be able to communicate effectively with their web / SEO team.

 Pre-requisites

Participants should bring their laptop and smartphone to this course to be able to participate in the practical elements.

 Objectives

At the end of the workshop, each participant will have evaluated their own website SEO and will have the skills, tools and knowledge to be able to implement their website SEO themselves or in conjunction with their web team.

From 10am until 12pm

Programme Outcomes

At the end of the workshop(s) each participant will:

Be able to create a Google search ads campaign

Be able to and have the tools required to track their ads campaign effectiveness and ROI

Be aware of the Google display network and Google remarketing and how they could use it effectively in their business to build brand awareness and increase sales and leads

Prerequisite

It is important that participants have a google account set up in advance.  Help can be provided prior to the training course via email to assist with this if required.

Trading Online Voucher Seminar 17^th February 2021

From 4:30pm to 18:30pm  

Programme Outline

The Trading Online Voucher Scheme can help to fund your e-Commerce website. This webinar is a required step in the application process and it is best to attend before filling out an application form. Due to high demand, please note that priority will be given to Tipperary-based applicants, and only 1 booking per business will be accepted (please just book 1 place, but more than 1 person can sit in on the webinar if you can safely share a scree

Cost: Free

Booking:https://www.localenterprise.ie/Tipperary/Training-Events/Online-Bookings/Trading-Online-Voucher-Seminar11.html

Trading Online Voucher Seminar 13th April 2021

From 10am to 12pm

Programme Outline

The Trading Online Voucher Scheme can help to fund your e-Commerce website. This webinar is a required step in the application process and it is best to attend before filling out an application form. Due to high demand, please note that priority will be given to Tipperary-based applicants, and only 1 booking per business will be accepted (please just book 1 place, but more than 1 person can sit in on the webinar if you can safely share a screen)

Cost: Free

Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-Bookings/Trading-Online-Voucher-Seminar111.html

From 10am to 12:30pm

Programme Outline

This is a 2.5 hour interactive workshop to help you gain an understanding on how data protection impacts on doing business digitally. It focuses on maintaining compliance with your website, all things social media and how to contact your clients correctly through marketing

• Background to the GDPR
• Enforcement / fines
• Implications to businesses including case studies.

2. GDPR Talk – definitions

• This section will provide an understanding to the language of the GDPR

3. What are my obligations under GDPR

• This section will review the principles of the GDPR and the responsibilities businesses have in processing personal data
• Case studies
• What do I do with my existing marketing list?
• How do I manage consent?

From 10am until 12pm

Outline of Programme

This programme will give businesses an insight into the essential tools for marketing and promoting business online

• Choosing the social channels which are right for you
• Digital marketing tools to manage and schedule your campaigns
• Email marketing
• Creating attractive online promotions
• The importance of your website in converting leads
• Creating an action plan for your business

From 6.30pm until 9.30pm

Programme Outline

This course covered Market Research, Research techniques, Adapting to fit your needs and budget, Meeting your customer needs, Promotion, Advertising and Selling, Social Media, Managing Sales and Closing Sales.

From 9.30am until 12.30pm

 Program Outline

The aim of this course is to ensure that participants will be successful in understanding their Twitter business page on a much more advanced level with regards to who their followers are and building demographic profiles of their followers. This is important to be mindful of when they are online, advertising strategies and to ensure that their social media objectives, communications and all promotions are engaging, personal, inspiring, useful/informative and relevant to their target audience and existing base of followers

From 10am until 12.30pm

Programme Outline

The aim of this course is to ensure that participants will be successful in understanding their Twitter business page on a basic level with regards to the platform and how it works, who their followers are and building demographic profiles of their followers. This is important to be mindful of when they are online, advertising strategies and to ensure that their social media objectives, communications and all promotions are engaging, personal, inspiring, useful/informative and relevant to their target audience and existing base of followers.

Outcomes of Programme

After a business has set up a Twitter page it is important that it grows and advances to keep up with the demand of target audiences. Building a timeline and increasing followers is a priority after initial set up so practical plans need to be set in place to engage correctly and use your page as a prominent marketing tool for your business. Engagement, running competitions, monitoring and advertising are all aspects of our course that will teach participants to promote their brand on Twitter as a social media platform for their business

Cost: €10

Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-Bookings/Twitter-for-Business-Beginners.html

From 10am until 12pm

Outline of Programme

This training course is designed to assist participants in creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.

Outcome of Programme

• Understand the online customer journey and have planned ad campaigns at each stage
• Be aware of the importance of targeting warm/hot leads and how to achieve this within Facebook & Instagram
• Know how to design and run a successful advertising campaign and be able to measure your ROAS (return on ad spend)

New Procedures e.g. How and when to lodge import and export SADs, etc. New Licenses
Depending on the industry in which the company is involved in, their issues may also be slightly different. For example, the food industry will have customs duty and border delays high on their agenda, the construction industry may also be affected by border delays, while textiles would be primarily impacted by high duty rates, and IT may have to consider Export Controls.

The above is a very simplified explanation, as not alone does each industry experience each issue differently, but each company within those industries will be affected differently. For example, larger suppliers and customers will have more negotiating power on their supply chain compared to smaller suppliers and customers.

Ultimately, however, importers and exporters will need to know how to move their goods through Customs in Ireland and the UK. Our course will enable companies to understand both Revenue rules in Ireland and HMRC rules in the UK. We will also cover the post Brexit simplifications being introduced by both Authorities and how to apply for these. We will also explain the operational requirements necessary to move goods through Customs.

Specific modules will include:
Understand how to start the import/export journey
What is Customs?
Background/role of Revenue/ HMRC
Obtaining an Economic Operators Registration and Identification (EORI) number
Engaging a customs agent/understanding the customs system

From 10am until 12pm

Programme Outline

At the end of the workshop(s) each participant will be able to develop and roll out an evolved social media content plan.

Outcome of Programme

• Understand the needs of your customers – what are their new pain points.
• Why it is important to maintain your social media activity levels.
• Review of existing content, what can be used and what needs to change/evolve.
• Tips and technique of how to get noticed amongst all the Covid-19 noise.
• Why going live now is more important than ever – planning a live stream. Equipment requirements.
• Tool kit: a range of tools that will help with planning and scheduling social media content.
• Case studies of businesses that have evolved their content for the benefit of their business and their customers.

From: 10am until 12pm

 Programme Outline

This course will enable participants to take their Instagram activity and content to a new level for greater engagement and reach.

Outcome of Programme

At the end of the workshop(s) each participant will know how to use IGTV, Reels and other key features like Stories for increased reach and engagement.

• Creating an Instagram strategy and setting objectives, goals and KPI’s. Instagram insights- a walk around the key insights available within the app and other free or low-cost tools for analyzing engagement rates
• Building a successful brand on Instagram using visual content
• Influence marketing and how to leverage influencers to become influential
• Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.

From 10am until 12pm and from 4^th March from 10am until 12pm

Programme Outline

This training course is designed to assist participants in creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.

 Outcome of Programme

• Understand the online customer journey and have planned ad campaigns at each stage
• Be aware of the importance of targeting warm/hot leads
• Know how to design and run a successful advertising campaign and be

From 2pm until 5pm

Programme Outline

Oftentimes before you even realise you need it, ‘there’s an app for that’! In this practical workshop, we introduce and demonstrate some of the most popular and effective apps for marketing out there, a must for anyone who likes to do their marketing on the go (or on the couch)

From 10am until 12.00pm

Programme Outline

This course is designed to enable all participants to take their Facebook strategy and activity to the next level and increase sales and leads.

Outcome of Programme

• Have developed/ amended the Facebook strategy for their business and have the knowledge and tools to be able to implement their strategy.
• Have access to a range of Facebook tools to aid with developing advanced and interactive content.

From 10am until 12pm

Programme Outline

The workshop will give participants practical information to help them create an online business strategy which is aligned and part of the core business strategies

• Defining your website aims and objectives
• An introduction to measurement metrics, and evaluation tools
• An overview of digital marketing techniques and aligning them to achieving core business goals
• Online Competitor analysis
• Niche market development – local; national international
• Website investment versus return
• Overview of online tools to help manage your online business