The Elevate Tipperary Tourism Conference 2024 – Presentations

Papers from the Elevate Tipperary Tourism Conference, held on February 21, are now available for download below. Please note that all presentations are compressed PDF files for ease of download and management. Occasionally, some pages in certain presentations may display black screens, indicating there were embedded videos on the slides.

Additionally, the Tipperary Tourism Marketing Plan 2024/25, the Tipperary Tourism ‘State of Season’ Trade Survey 2023, and the ‘2023 Tipperary Tourism Training Needs Survey’ are also available for download.

We trust you’ll find these resources insightful.

If any queries related to the conference. presentations, or the download documents, please contact Caroline Rice, Tourism Marketing and Development Officer, Tipperary County Council.

Email: caroline.rice@tipperarycoco.ie

 

 

 

The Elevate Tipperary Tourism Conference 2024
Date: Wednesday 21st February, 2024
Venue: Cashel Palace Hotel, Co. Tipperary E25 EF61

Meet our Speakers and Contributors:

• Tina O’Dwyer, CEO and Founder, The Tourism Space
• Alice Mansergh, Chief Executive Designate, Tourism Ireland
• Paul Keeley, Director, Product Development, Fáilte Ireland
• Adriaan Bartels, General Manager, Cashel Palace Hotel
• Nuala Mulqueeney, Managing Director, Aillwee Burren Experience
• Niall Heenan, Owner Fuchsia Lane Farm and Director of Niall Heenan Training & Coaching
• Olivia Duff, Boyne Valley Food Series, Director Headfort Arms Hotel, Food Tourism Consultant
• Dr Michael Martin, Managing Director The Titanic Trail Ltd., Tourism Development Consultant
• Aoife Nic Giolla Coda, Owner, Galtee Honey Farm
• Karen Ronan, Business Manager, Shannon Region Conference and Sports Bureau
• Caroline Rice, Tourism Marketing and Development Officer, Tipperary County Council

 

Visit: Tipperary Food Producers Network Marketplace

Exhibition Stands Area offering information and advice throughout the day, including:

• Ireland’s Association for Adventure Tourism
• Tipperary LEO
• South Tipperary Development Company
• North Tipperary Development Company
• Shannon Region Conference and Sports Bureau
• Thoroughbred Country
• Munster Vales
• Lough Derg
• Tipperary Tourism

 

The Conference Programme

9.30 am Registration and Refreshments

Part 1: 10.00-10.40 am Tipperary Tourism 2024

• Welcome Address, Cathaoirleach Ger Darcy, Tipperary County Council
• Conference Introduction and Context, Joe McGrath, Chief Executive Tipperary County Council
• Caroline Rice, Tourism Marketing and Development Officer, Tipperary County Council. ‘Back the Brand’ Movement: Amplifying the ‘Time for Tipperary’ Brand in 2024 and Beyond.

Part 2: 10.45am-11.30am Sustaining Your Business and Yourself

• Nuala Mulqueeney, Managing Director, Aillwee Burren Experience, “Aillwee: Three Generations of Bravery, Belief and Belonging in the Burren”
• Niall Heenan, Owner Fuchsia Lane Farm and Director of Niall Heenan Training & Coaching, “Fuchsia Lane Farm, the treasure beneath our feet”
• Exploring the theme of ‘Sustaining Your Business and Yourself’ in conversation with Nuala Mulqueeney and Niall Heenan

11.30am-12.00pm Interval – Networking, Visit Exhibitors Area & Refreshments

Part 3: 12.00pm-1.15pm Ambitious Destination Collaboration

• Olivia Duff, Boyne Valley Food Series, Director Headfort Arms Hotel, Food Tourism Consultant ‘‘Boyne Valley – a story of ambitious collaboration to achieve Ireland’s first Centre of Food Culture.”
• Dr Michael Martin, MD The Titanic Trail Ltd., Tourism Development Consultant “Under Every Stone…considerations in the development of local tourism product”
• Exploring the theme of ‘Ambitious Destination Collaboration’ in conversation with Aoife Nic Giolla Coda, Galtee Honey Farm, Dr. Michael Martin and Olivia Duff.

 

Lunch

1.15-2.00pm Networking Lunch, serving fayre from Tipperary Food Producers
Kindly sponsored by Fáilte Ireland

 

Part 4: 2.00-3.30pm New Opportunities in a Changing Tourism Landscape

• Tina O’Dwyer, Director of The Tourism Space, ‘Powerful Questions for a Regenerative Approach to Tourism’
• Karen Ronan, Business Manager for Shannon Region Conference and Sports Bureau, ‘Business & Sports Tourism: Legacy & Impact’

Executive Panel Discussion: ‘Irish Tourism: Leading in a Changing Landscape’, with

• Alice Mansergh, Chief Executive Designate, Tourism Ireland
• Paul Keeley, Director, Product Development, Fáilte Ireland
• Adriaan Bartels, General Manager, Cashel Palace Hotel

Questions & Answers

 

Brochure Exchange & Networking

3.30pm – 4.30pm: Brochure Exchange & Networking. Refreshment Drinks; Guided Tour of Cashel Palace Hotel and Bishop’s Walk available