Cathaoirleach of Tipperary County Council, Cllr Michael Smith, cordially invites you to the


Tipperary Transforming Launch

Supporting Tourism, Growing Resilience


A virtual event taking place on March 24th from 11am until 12.45pm.


The tourism and hospitality sector has experienced long and enduring challenges with remarkable resilience. Tipperary County Council in partnership with Fáilte Ireland and Tipperary Tourism, is hosting a virtual event for our industry partners to provide an opportunity to share tourism development and marketing plans and to connect with you and support you as we move through the pandemic towards brighter days ahead.


The event will feature:

  • The launch of the recently developed Tipperary Transforming, Tourism Product

Development Plan 2020 – 2030.

  • Insights from Fáilte Ireland on unlocking the potential of Cashel to elevate

destination Tipperary.

  • Details on Tipperary Tourism’s Marketing Plan for 2021 including how you can get

involved and leverage opportunities for your business.


Registration is available at the following link:

 Once you have registered you will receive details on how to join the webinar.

We look forward to connecting with you on March 24th. Please note the below Agenda.



Topic                                                                     Speaker


Introduction & MC                                                  Pat Slattery, Director of Services, Tipperary County Council


Welcome & Launch                                               Cllr Michael Smith, Cathaoirleach, Tipperary County Council


Tipperary Transforming    2020-2030                   Marie Phelan, Tourism Development Officer, Tipperary County Council


Unlocking Cashel                                                Brian O’Flynn, Head of Irelands Ancient East, Fáilte Ireland


Failte Ireland Tipperary Update                          Brian O’Flynn, Head of Irelands Ancient East  & Mark McGovern, Manager, Irelands Hidden  Heartlands, Fáilte Ireland


Destination Resilience & Marketing                   Elizabeth Nallen Bowen, Chairperson, Tipperary Tourism


Panel Discussion                                               Supporting Tourism, Growing Resilience


Closing Remarks                                               Joe MacGrath, Chief Executive, Tipperary County Council


Panel Discussion

The panel will be made up of the four speakers, myself, Brian, Mark and Eliz, hosted by Pat.


We welcome your engagement and participation in this event.  We cordially invite you to submit any questions you may have via email to and our moderator will endeavour to get through as many topics as we can during the panel discussion segment of the event on March 24th.