Sustainability - Time for Tipperary

Travel with Care

Our Commitment to Sustainable and Regenerative Tourism in Tipperary

At Tipperary Tourism, we believe in protecting what makes this place extraordinary — its natural beauty, rich heritage, and vibrant communities. We’re committed to developing tourism in a way that respects the land, supports local livelihoods, and ensures a thriving future for generations to come.

A sunny street scene in a small town with parked cars along a curved road, white and stone buildings with pitched roofs, framed by green tree branches in the foreground and a church tower in the background.

A smiling vendor hands a loaf of bread to a happy older woman at an outdoor market stall filled with various baked goods.

What We’re Doing

We want every visit to Tipperary to be meaningful — not just memorable.

That means tourism that gives back more than it takes, and helps keep this special place flourishing for everyone.

We’re working with communities, local businesses, and partners to shape a more sustainable and regenerative future for tourism in Tipperary. Here’s how:

Environmental Stewardship

Promoting low-impact, off-season and slow travel
Showcasing walking trails, cycling routes and public transport options
Supporting local food producers and eco-conscious accommodation
Encouraging nature-based experiences that nurture rather than harm

A wooden barrel outdoors with two green bottles of Irish apple juice, a pink bottle of lemonade, several red apples, and a bunch of strawberries, against a background of trees, a pathway, and a bright blue sky with clouds.

Heritage Protection

Collaborating on the conservation of our built and natural heritage
Promoting traditional crafts and skills
Championing responsible behaviour at historical sites

Community & Local Economy

Prioritising local voices, stories and independent businesses
Working closely with festivals, makers and cultural groups
Supporting accessible and inclusive tourism opportunities

Three people standing outdoors in front of a fenced field holding trays of eggs, with hay bales and chickens visible in the background under a cloudy sky.

Stone arch bridge over a flowing river with a historic castle partially covered by greenery in the background, alongside old stone buildings and lush trees under a cloudy sky.

What You Can Do

Whether you’re here for a day or a week, your choices help protect Tipperary’s future.

Here’s how you can travel responsibly:

Take nothing but photos, leave nothing but footprints
Use reusable water bottles and shopping bags
Stick to marked trails and respect wildlife
Support local food, arts, and craft businesses
Be mindful of the land, its people, and its stories
Small choices add up — and your visit can make a positive difference.

Partnerships & Projects

We’re proud to be working with a number of community and conservation partners, and to support projects funded through Failte Ireland the EU Just Transition Fund — aimed at building a regenerative, future-proofed tourism model in Tipperary.

These projects focus on protecting heritage, restoring biodiversity, boosting sustainable infrastructure and strengthening rural economies.

We also share values with organisations such as Leave No Trace, The Heritage Council, Tidy Towns and local LEADER initiatives.