Tipperary Tourism Company is the official destination marketing organisation for County Tipperary.
Our ambition is to promote, market and develop Tipperary as Ireland’s premier inland visitor destination in both the domestic and overseas markets—connecting visitors with the county’s scenic landscapes, rich heritage, and warm hospitality.
Established in 2014, our aim is to encourage sustainability through the improvement and addition of product offering, upskilling of providers and extending visitor lengths of stay and increasing spend within the county.
Our mission is guided by a vision of sustainable, authentic and community-focused tourism—aligned with Fáilte Ireland’s broader initiatives, including Ireland’s Ancient East and Ireland’s Hidden Heartlands. We support local businesses to develop memorable visitor experiences and encourage longer stays, with increased visitor spend.
Our work is informed by the county’s key strategic plans available at from the Tipperary County Council Website.
Tourism plays a vital role in Tipperary’s future—supporting local jobs, preserving heritage, and sharing what makes this place so special.
With the right care and creativity, we’re building a destination that benefits both visitors and communities.
We would love to hear from you.
Follow us on Facebook or Instagram.
Join our mailing list:
Email: tourism@tipperarycoco.ie
Phone: +353 81 806 5000
Time to Start Planning Your Trip
Everything you need to plan your visit – maps, travel tips, local information and itineraries to make the most of your time in Tipperary.
