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Munster Vales Marketing and Branding launched

The Munster Vales is a new tourism destination that extends from the Comeraghs to Ballyhoura incorporating the Galtees and the Knockmealdowns. It is supported by Fáilte Ireland, Waterford City & County Council, Tipperary and Cork County Councils, local development agencies and tourism entities.

Following a public consultation process the Board of Munster Vales prepared a 3 Year Tourism Marketing Plan with a particular emphasis on developing a number of visitor experience bundles which will be market ready. A critical element in the process of developing the "market ready bundles" is networking among tourism service providers and stakeholders, exploring opportunities for collaboration within the sector and thinking collectively about initiatives which will enable Munster Vales to fulfill its intention as the key inland destination in Ireland's Ancient East.
The highlights of the marketing plan were presented to a gathering of tourism providers from the Munster Vales region at the Hotel Minella, Clonmel, Co. Tipperary recently.

You can download the highlights of the Marketing plan and the Brand Identity and Guidelines at the links below.