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Launch of the new Tipperary Tourism Brand

Apart from our Butler Trail launch, this month also saw the launch of our brand new look and tourism campaign aimed at marketing Tipperary as the foremost inland tourist destination in Ireland. At our launch in the Rock of Cashel we announced that we want to give all visitors to Tipperary, whether families, culture vultures, history buffs, or social energisers a high quality experience that they'll remember forever. Tipperary is the undiscovered heartland of Ireland and our new branding will help us to push that message out there. Our aim is to shine a light on the little known wonders of the county. Our new logo is based on the Norman arch design seen at various heritage sites including the Rock of Cashel, Nenagh Castle, Cahir Castle.

The campaign is called ‘Time to take it all in’ and will form the centrepiece slogan to the marketing drive, aimed at promoting the County as one of the top three destinations in Ireland’s ‘Ancient East’. The Minister for Tourism and Sport Deputy Patrick O’Donovan launched the initiative and said the promotion of the Wild Atlantic Way and Ireland’s Ancient East, is “beginning to bear fruit.” The Minister also referred to Tipperary's unique geographic location; “You’re very fortunate where you’re situated, with two international airports nearby, criss-crossed by a major motorway, and within touching distance of the three largest cities in the country.”

The aim is to showcase the abundance of visitor experiences that Tipperary has to offer, from ancient sites to historic landmarks, vibrant activities, authentic cultural trips, fun-filled family adventures, the food trail and contemporary hospitality. A new suite of marketing materials is now available from our office and we encourage all tourism providers in the County is encouraged to get behind the new branding and use the new marketing collateral to market Destination Tipperary. Please share your photos and news with us via Twitter and Facebook. We are using a variety of hashtags including #greatdaysout, #Tipperary, #VisitTipp, #IrelandsAncientEast with other more specific ones depending on the message. You can see more over on our Twitter feed.

If you are a tourist to Tipperary, we'd love to see your photos. Please share via Twitter and tell us how you enjoyed your own great day out.